Media Planning and Placement For Cosmetic Dentistry Advertising
Let say you’ve purchased a TV ad or radio commercial; what do you do now? Once you’ve purchased the advertising tools you want to implement, you need to make sure they run on the right stations, on the right programs, on the right days and at the right times. You also need to know that you are not paying too much for the media time. them , and this can be difficult. What station should your TV commercial air on? What time should your radio commercial air? What newspaper should your print ad run in? Our media planning and placement professionals place millions of dollars of advertisements every year, and they can help you decide what the best way to advertise is and how to get the most responses from your marketing.
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Media Planning and Market Analysis:
Media investments make up the bulk of marketing expenditures and deserve more than part-time efforts and guesswork. Experience, accurate data, buying clout and specialized medical marketing insight separate us from other national and local marketing agencies. We equip our media planners and buyers with thousands of dollars worth of research so they can help you get the most response for your money. We can help with television, radio, print and outdoor.
Complete Market Analysis. Includes:
- We will use our resources to track your competitor’s spending within your market and the creative they are placing. This gives you the upper hand on your competition.
- Competitive Analysis – Where and how much to spend.
- Television, Radio and Print media market overview (media consumption habits of your target demographic specific to your market)
- Media Cost Summary with recommended programming, stations and publications (optimal, moderate and minimal cost levels of advertising)
- Customized media recommendations based on your individual practice (size, location/trade are and surgical volume goals)
