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Full Service Direct Mail Solution

Doctor Direct offers a full service direct mail solution for its ophthalmology clients. This service is a great way to generate new and repeat business for everything from LASIK to cataract surgery. Our full service direct mail program includes everything from developing a targeted mailing list to writing, designing, printing and mailing to your prospective patients. We take the hassle out of direct mail so you can concentrate on your ophthalmic practice.

Are you trying to build your database? Are you seeking new patients? Are you seeking a cost-effective way to get your name out in your community? Are you in a market where television and radio are too costly for your marketing budget? If you answered yes to any of these, direct mail might be the most beneficial marketing strategy for your practice.

Doctor Direct takes the guesswork out of your direct mail program. We offer full-service direct mail campaigns that cater to your practice and your community. You are just a few steps away from boosting your business with direct mail.

First Step: We talk with you to find out more about the clients that have come to you in the past. We look at the dominating zip codes to find where we should start looking for your future clients. We learn more about your community and what you are hoping to accomplish from your mail program.

Second Step: We take the zip code and community information and develop a list of names that meet your criteria. We can search by almost anything, but common filters include age, gender, household income, occupation and credit card users. The majority of our information comes from the three credit bureaus and it is updated each month. This ensures that you have correct addresses and demographic information.

Third Step: It’s time to decide an offer. This is the most important part of your direct mail campaign. We work together to determine an offer, such as a dollar amount off, that will urge people to call your practice and ask questions or schedule a consultation.

Fourth Step: Once we determine whom we are sending the piece to and what you are going to offer them, it’s time to go to the creative department. We make sure your piece is eye-catching and targeted to the receiving audience. We can design any kind of mail piece. The usual pieces include oversized postcards, self-mailers, brochures and letters/envelopes.

Fifth Step: Once you approve the creative, we send the piece to print and to the mail house. Our mail house labels and sorts your mailing to ensure you get the lowest bulk postage rate.

Sixth Step: After the piece is finished, it’s up to your practice to receive and track the incoming calls and schedule consultations and surgeries.

Call Doctor Direct to see how they can help your practice at (877) 721-2525 or www.doctordirectonline.com.