Doctor Direct

Here are a few things to market right now and the advertising mediums that will be most effective:
1.) Flex Spending for LASIK: At years end, you should all be marketing for the following years Flex Spending Account money. It's time to gain market share through external and grassroots marketing and marketing the Flex spending is an easy sell for people who have been considering LASIK. Many people don't realize they can use that tax-free money for laser vision correction. a. How to do it: Offer a free consultation and special offer to those people who come in for a consultation by the end of 2009 and schedule LASIK for 2010 using their Flex Spending Account. In your marketing message, really stress how much they're saving. In most cases, they're saving around 24% in addition to the offer you give them. This makes the cost of LASIK very palatable, especially in this rough economy. Direct mail to qualified people in your area and TV are great ways to reach your target LASIK demographic and let them know about their Flex account and how they can see 20/20 next year!
2.) Medicare Deductible for Cataract: Many seniors have met their Medicare deductible for 2009, so anything at this point in the year is free for them. While I know you don't make as much on a general cataract patient as you do on a LASIK patient, right now it's important to keep your appointments full and your staff busy. Cataract and multi-focal IOL surgeries have seen a significant growth through the down economy. Targeted daytime television, print ads and direct mail all work really well to target the senior population. In addition, you should always have a representative in your practice out in the community at senior centers, eye clinics and retirement communities to promote your cataract services. Free cataract screenings are also a great call-to-action for your marketing.
I hope these tips are helpful for you! I have many more marketing tips and affordable products to help your practice be profitable. You're all probably working on your budgets for 2010, so please feel free to call and get quotes or ask questions about using our TV spots, radio spots, print ads, brochures, patient packets or direct mail services to add into next year's budget. I'm here to help, so don't hesitate to call me at (877) 721-2525 or e-mail at abbyb@doctordirectonline.com. You can also view our products and order online at www.doctordirectonline.com.
Cheers,
Abby BrookoverDoctor Directabbyb@doctordirectonline.com(877) 721-2525